- May 14, 2010
- Posted in Advertising
- No Comments Yet
Keith Stone isn’t too Smooth on Facebook
Keith Stone, aka Keystone Light’s new spokesman, is one of the coolest cat’s on the block. If you haven’t seen Keystone’s newest ads from Saatchi & Saatchi New York, check them out.
I really like these ads, they’re simple, funny, and have girls in them. The latter two being great factors when advertising your beer which has a target market of early to middle-aged men. I actually went to their Facebook page, but that’s when I realized that is seems like Keystone could be doing a little more with this campaign.
They went through the trouble of redirecting facebook.com/keithstone to facebook.com/keystonelight. What would have been awesome-er would be to not redirect facebook.com/keithstone and create a Keith Stone profile (which the user can “like”) which the user can then click on some sort of action link to either send them to keystonelightbeer.com or facebook.com/keystonelight.
I know there is a picture and updates from “Keith Stone” at facebook.com/keystonelight, but I just don’t understand that. It almost seems like your hurting your brand. If it were me, I’d keep them at separate Facebook accounts, but still link to each other. I just think that it seems like there’s a Facebook opportunity wasted (no pun intended).