Promoted Tweets: A Step in the Right Direction for Twitter

For quite a while now Twitter has said that they’ve got something up their sleeve for monetizing the empire that they’ve built. For so long, there’d been speculation about how they planned on doing this.

Yesterday they announced their plan: Promoted Tweets. It seems as if Twitter is easing us into their ad platform because they’re only planning on putting these tweets in search results… for now. I have a feeling though as time goes on and if the platform is well received, we’ll start to see Promoted Tweets up front and center.

I’m sure many users will be outraged that they’ll have to start seeing ads on “their” (free) service, but you can’t please everyone. I’m just glad Twitter is going about different approaches to advertising within their own content, similar to what Digg’s been trying to do.

It seems as though Twitter has been busy lately between acquiring Tweetie, and now introducing Promoted Tweets. The company only seems like it’s growing and now with some sort of monetization strategy in public, they can start to see more potential profits.